The #1 Place To Learn Launching, Scaling, & Exiting An Agency

Immediate Access

Launch, scale, and exit your marketing agency with confidence. Join the #1 platform for agency education and unlock the secrets to achieving 7-figure success.

Launch an agency & leave your 9-5
Scale an agency to 7 figures & beyond
Exit your agency for the highest multiple
24/7 1 on 1 Support

Unlock Your Agency's Full Potential with Us

Discover the step-by-step curriculums, over 200 training videos, and personalized coaching that will help you launch, scale, and exit your marketing agency successfully.

Immediate Access
Step-by-step curriculum

Our step-by-step training videos are value packed and straight to the point. With over 200 videos, we cover every single thing.

Personalized Coaching

When you join, you will have access to recordings of our past coaching calls & access to weekly coaching calls & direct access for scheduling 1 on 1 sessions with a coach.

Student Portal

Everything valuable in one place. Easy to use. Community, toolkit, curriculum and coach Access

Toolkit

Our Toolkit has all the resources you’ll need to give you an unfair advantage. Over 50 Downloadable Resources, AI Prompts, Worksheets, Exercises, Resources and Templates.

transform

Choose Your Path to Agency Success

At Agency Institute, we offer three distinct paths to help you achieve agency success. Whether you're looking to launch your agency, scale it to 7 figures and beyond, or plan your exit strategy, our comprehensive programs will provide you with the knowledge and tools you need to succeed.

Launch
Agency Ignition Protocal
Business Set Up
Brand Development
Get Case Studies
Offer Development
Leveraging Al & Automation
Pricing Services
Generate $10k / mo+
Scale
Agency Acceleration System
Niche Discovery
Productized Service
Hiring Workflow
Client Acquisition
Systems That Scale
Generate $100k / mo+
Exit
Agency Exit Roadmap
Price Target
Structuring & Preparation
Quarterly Valuations
Value Drivers
Maximizing IP
Buyer Search
Negotiation
7 Figure Sale
Immediate Access
elite networking

Masterminds & Retreats

Intensive Retreats
Intensive Retreats

Work 1 on 1 in person with your success coach to experience breakthroughs in your business.

Mastermind Sessions
Annual Mastermind

Exclusive members only mastermind sessions with 7, 8, and 9 figure agency owners & entrepreneurs.

instant access

Bonus Curriculum

Elite Marketer Masterclass

Explore our extensive library of more than 120 skill-building videos, designed to enhance your marketing expertise in a clear and practical way. Benefit from insights shared by successful agency owners and top marketing professionals, presented in an accessible format. This resource is crafted to help you elevate your marketing strategies and achieve your professional goals with precision and confidence.

Immediate Access

Learn From 7, 8, & 9 Figure Agency Owners & Experts

Agency Owners
Marketing Experts
Sales Professionals
Operations & Scaling Experts
CPA & Tax Planners
Business Lawyers
Performance Coaches
Investment Bankers
Immediate Access
chris matts

About The Founder

Chris Matts comes from humble beginnings. Raised by a single mother in Michigan, he always had a hunger for success. In 2018, he launched his first marketing agency with less than $500 to his name and built it to 7-figures in just 24-months. He’s also built 2 other 7 figure business in e-commerce and crypto. When Chris isn’t building successful companies, he spends his time with his wife and animals on their 37-acre ranch in the Appalachian mountains. Chris and his team of experts at Agency Institute will have a proven system that will help you level up your agency.

Client Case Studies

Real students with real results.  

Immediate Access
Gary Smalt

“I feel like this is going to be a breakout year, I am really excited about this path we are taking together! If you’re tired of looking for side hustles that don’t result in anything positive.. or buying courses that only confuse you more... reach out to Agency Institute, they have a better way!"

Mitch Bunch

“Agency Institute is very thorough in helping students achieve their goals. They spent countless hours with me answering my every question and pointing me in the right direction. They have not only changed the way I look at business, but also the way I look at life. I would recommend Agency Institute to anyone who is serious about changing their life.”

Kyle Ludwig

“It's easy for me to get trapped behind my desk fulfilling work, but the goals we have set together have been biased toward improving the sales process and delegating fulfillment to help me scale my early-stage agency. I'm moving at a faster pace now than I would have done myself thanks to what I'm learning inside of Agency Institute..”

Christian Bunch

"Agency Institute doesn't hold anything back and completely demystified everything. I feel way more confident in the future growth of my agency and highly recommend working with Agency Institute."

Jonathan Woodhall

“Agency Institute is great to work with. I recommend Agency Institute to anyone or brand looking to take their growth to the next level. While working with them, you can expect nothing but honesty, integrity, and an unmatched value.”

Gary Smalt

“I feel like this is going to be a breakout year, I am really excited about this path we are taking together! If you’re tired of looking for side hustles that don’t result in anything positive.. or buying courses that only confuse you more... reach out to Agency Institute, they have a better way!"

Mitch Bunch

“Agency Institute is very thorough in helping students achieve their goals. They spent countless hours with me answering my every question and pointing me in the right direction. They have not only changed the way I look at business, but also the way I look at life. I would recommend Agency Institute to anyone who is serious about changing their life.”

Kyle Ludwig

“It's easy for me to get trapped behind my desk fulfilling work, but the goals we have set together have been biased toward improving the sales process and delegating fulfillment to help me scale my early-stage agency. I'm moving at a faster pace now than I would have done myself thanks to what I'm learning inside of Agency Institute..”

Christian Bunch

"Agency Institute doesn't hold anything back and completely demystified everything. I feel way more confident in the future growth of my agency and highly recommend working with Agency Institute."

Jonathan Woodhall

“Agency Institute is great to work with. I recommend Agency Institute to anyone or brand looking to take their growth to the next level. While working with them, you can expect nothing but honesty, integrity, and an unmatched value.”

Cavan Miller

“Agency Institute has been a huge resource for me in my pursuit of launching an online marketing agency. From building strategies to deploying marketing tactics in the field, his advice is invaluable for those looking to start - or scale - an agency or brand!”

Mitch Bunch

“Agency Institute is very thorough in helping students achieve their goals. They spent countless hours with me answering my every question and pointing me in the right direction. They have not only changed the way I look at business, but also the way I look at life. I would recommend Agency Institute to anyone who is serious about changing their life.”

Kyle Ludwig

“It's easy for me to get trapped behind my desk fulfilling work, but the goals we have set together have been biased toward improving the sales process and delegating fulfillment to help me scale my early-stage agency. I'm moving at a faster pace now than I would have done myself thanks to what I'm learning inside of Agency Institute..”

Christian Bunch

"Agency Institute doesn't hold anything back and completely demystified everything. I feel way more confident in the future growth of my agency and highly recommend working with Agency Institute."

Jonathan Woodhall

“Agency Institute is great to work with. I recommend Agency Institute to anyone or brand looking to take their growth to the next level. While working with them, you can expect nothing but honesty, integrity, and an unmatched value.”

Cavan Miller

“Agency Institute has been a huge resource for me in my pursuit of launching an online marketing agency. From building strategies to deploying marketing tactics in the field, his advice is invaluable for those looking to start - or scale - an agency or brand!”

Mitch Bunch

“Agency Institute is very thorough in helping students achieve their goals. They spent countless hours with me answering my every question and pointing me in the right direction. They have not only changed the way I look at business, but also the way I look at life. I would recommend Agency Institute to anyone who is serious about changing their life.”

Kyle Ludwig

“It's easy for me to get trapped behind my desk fulfilling work, but the goals we have set together have been biased toward improving the sales process and delegating fulfillment to help me scale my early-stage agency. I'm moving at a faster pace now than I would have done myself thanks to what I'm learning inside of Agency Institute..”

Christian Bunch

"Agency Institute doesn't hold anything back and completely demystified everything. I feel way more confident in the future growth of my agency and highly recommend working with Agency Institute."

Jonathan Woodhall

“Agency Institute is great to work with. I recommend Agency Institute to anyone or brand looking to take their growth to the next level. While working with them, you can expect nothing but honesty, integrity, and an unmatched value.”